To inspire others with design is my ultimate goal, whether it is design I produce or direct. I love collaborating in teams for a cohesive campaign, as well as having the space to explore concepts individually. I'm responsible, organized and innovative and solution-based.
I'm Sherrie McKinley, I eat and breathe creative pursuits from theatre and film to fashion, food and travel. All these projects influence my graphic design.
Need a show-stopping piece that communicates your brand image? Let me concept ideas, then art direct the photo shoot and coordinate with all the vendors and parties involved. After that, I can go back and execute all the pieces across the campaign personally, or oversee a team that does.
Art for me is not just a way of working, but a way of being, of living. There's nothing I enjoy more than sharing that passion with both collaborators and the world!
This 76-member professional Orchestra performs more than 100 concerts each year, plus a full calendar of youth education programs. Starting in an entry level position and growing into management, I developed an efficient system of project management for the entire visual language of the organization. I conceived graphic design for print and digital, art directed photo shoots, and upheld brand standards for the organization. I strengthened working relationships with print vendors and outside contractors like photographers and cultivated my colleagues into a champion marketing team.
Flying Car Pictures is an independent film production company focusing on science fiction and fantastic stories. As Creative Producer I organized logistics and managed teams on seven films. I mobilized 12-50 creatives on each project to produce video on a micro budget in an environment of empathy, persuasion, and service.
Adobe Creative Cloud - Indesign, Photoshop, Illustrator, Acrobat, Lightroom • Email newsletters - MailChimp, Prospect2 • Microsoft Office • Branding • Typography • Color Theory • Press file prep including Variable Data Printing • Art Direction Photo/Video Shoots • Systemizing • Problem Solving • Presentation • Communication • Critical Thinking • Time Management • Emotional intelligence